Design Research as competitive advantage in product design

In product design many fields overlap, starting from design  ?ending with marketing, so the designer must be aware of needs and desires consumer market in order for him to able, through his design, meet satisfy them, Despite utmost importance research related process, companies benefit as a tool marketing development is very limited. Objectives: Access most efficient methods preparing achieve competitive advantages products. Importance: The process set stages that alternate integrate each other goals, which new innovative solutions products whose primary goal user thus obtain best possible treatment product. It worth noting activity not stand-alone field. overlap different manufacturing, areas affect are affected by beginning 4th industrial revolution presence advanced production processes, multiple markets competitiveness, strong compete terms varied Or material, implementation, or idea competitiveness increases between quality service, this can only done operations studying user's behavior desires, one important roles give real value present it well Convincing specialists line addresses emotions, results taking its appropriate share market. researcher assumes has an essential role achieving advantage Also,  Expanding making use Internet, social networking sites, state statistics field studies Product characteristics highlighted clarified research.